Happened to see this right as Katseye is taking off. After I saw Bloomberg highlight them, I checked on Google trends and they're more searched than Blackpink. Before seeing this, I saw the news on Hybe Geffen working together on the same strategy in Japan and wondered if Katseye is really working that well.
For a long time it was a big cost with uncertain future, and it looked like JYP did the right thing by not investing as big in VCHA.
Interesting to hear your comments about authenticity for what's Kpop. I think of the analogy for "made in USA." You can't exactly apply the "substantial transformation" rule (?) but something like Katseye is an effort originating entirely from a Korean Kpop company, from insiders who spent most of their career on Kpop.
Happened to see this right as Katseye is taking off. After I saw Bloomberg highlight them, I checked on Google trends and they're more searched than Blackpink. Before seeing this, I saw the news on Hybe Geffen working together on the same strategy in Japan and wondered if Katseye is really working that well.
For a long time it was a big cost with uncertain future, and it looked like JYP did the right thing by not investing as big in VCHA.
Interesting to hear your comments about authenticity for what's Kpop. I think of the analogy for "made in USA." You can't exactly apply the "substantial transformation" rule (?) but something like Katseye is an effort originating entirely from a Korean Kpop company, from insiders who spent most of their career on Kpop.